5 Things I learned at Seattle Style Lab & Why Fashion Blogger Conferences are Worth Attending!

Monday, January 30, 2017

Seattle Style Lab

Have you heard the news?! The first Seattle style blogger conference for 2017 is coming in March!  While the exact date for the Gossip & Glamour Style Summit has yet to be announced, I know I can anticipate a fabulous event that is well worth attending!

I attended my first two Seattle Style Blogger conferences in 2016 and loved every moment of each. The first was Stylish in Seattle, a spring style summit for Seattle's top fashion bloggers, which was held at Coterie Work Lounge and was incredibly inspiring (I even got to meet Moorea Seal!). The second was Seattle Style Lab, held at General Assembly Seattle, and included a wealth of insider info on starting and creating a fashion blog. 

In honor of the upcoming Seattle Spring Style Summit (seriously so excited!), here are 5 things I learned at Seattle Style Lab:

1.  Embrace the 90 Second Rule
The average reader stops by a blog for only 90 seconds. With such a short attention span, make sure readers can answer the following questions within 90 seconds of visiting:
 - What is your Blog name?
 - Who is behind the Blog?
 - What is the Blog's purpose?
 - Is the Blog visually intriguing?

2. Think Mobile First
It's really important to think of mobile first right now. More than 75% of blog followers view blogs on a mobile device. It is essential to consider how your blog is designed to be viewed across a variety of devices including mobile, tablet, and desktop. 

3. Catchy Blog Post Headlines Make all the Difference
Catchy headlines draw an audience into reading a post and engaging with it. The best headlines are numerical, ask a question, make a statement, are a one stop shop and/or attention grabbing.

4. Choose a Copywriting Style
Write for your readers, but let your voice shine through!
Your Voice x Your Audience Needs = Amazing Copywriting

5. How to Get Noticed by Brands
 - Wear their clothing/merchandise
 - Be on-brand with the company aesthetic
 - Link back to their website and channels
 - Offer to partner with them for an upcoming campaign or promotion
 - Tag the brand on Social Media when you post images that includes their product
 - Email them to introduce yourself!

These are just a few of the things I learned at the Seattle Style Lab! Fashion conferences provide opportunities for networking with other fashion bloggers, learning from conference presenters and panels, and interacting with brands; making them well worth it for both new and established fashion bloggers. 

Hope to see you at the 2017 Seattle Style Summit!

xoxo

Seattle Style Lab

Seattle Style Lab

Seattle Style Lab

Seattle Style Lab

Seattle Style Lab

Seattle Style Lab

Seattle Style Lab

Seattle Style Lab

Seattle Style Lab

Seattle Style Lab

Seattle Style Lab

Seattle Style Lab

Seattle Style Lab

Seattle Style Lab

1 comment :

  1. I had so much fun at this event too! Thank you for compiling all of these great takeaways! I hope you see you at upcoming local events!
    Xo
    Rachael
    Www.compasslanechic.com

    ReplyDelete